Under the Collective Licensing umbrella, Anthony art directed and designed ad campaigns for Airwalk, Sims Snowboards and Vision Street Wear. One highlight for Anthony was creating ads for snowboard models he actually designed. An unsual opportunity not offered to most.
Stryd, a power meter developed for runners, approached Anthony about developing an Art Direction for an upcoming ad campaign. Traditionally, Stryd’s ads had featured a technical, slightly laboratory feel to them. Anthony proposed a more fun, colorful and organic art direction to help attract trail runners, a fast-growing segment of the running industry.